Nibbler SEO audit for il.shein.com
Summary
Overall6.0
The overall score for this website.
Accessibility6.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience5.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 03:13 on 2 May 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links0.0
- 14 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
- Consider shortening long anchor text.
- 129 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print il.shein.com/ Not detected il.shein.com/.../login?direction=nav Not detected il.shein.com/cart Not detected il.shein.com/trendy-picks.html Not detected il.shein.com/shein-picks.html Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Headings3.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
URL format6.4
3 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 2 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Mobile7.2
- This website redirects smartphone users to a mobile site at https://m.shein.com/il/?ref=il&rep=dir&ret=mil.
- Having a mobile site is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Amount of content8.1
Rendering Chart...
- This website has an average of 885 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| il.shein.com/ | 2869 | 499 |
| il.shein.com/.../login?direction=nav | 425 | 59 |
| il.shein.com/cart | 584 | 124 |
| il.shein.com/trendy-picks.html | 9763 | 1685 |
| il.shein.com/shein-picks.html | 11137 | 2057 |
Server behaviour9.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This test is not applicable as this website appears to be on a subdomain.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
קנו אופנה טרנדית לנשים אונליין | SHEIN ...
il.shein.com/
קבל הנחה בלעדית ואת הטרנדים האחרונים ב- SHEIN משלוח חינם בהזמנות 160 ₪ + ✓ החזרות קלות ✓ 1000+ ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| il.shein.com/ | description | קבל הנחה בלעדית ואת הטרנדים האחרונים ב- SHEIN משלוח חינם בהזמנות 160 ₪ + ✓ החזרות קלות ✓ 1000+ כניסות חדשות מגיעות מדי יום |
| il.shein.com/ | keywords | בגדי נשים וגברים, קנה אופנה אונליין | SHEIN |
| il.shein.com/ | site-info | |
| il.shein.com/ | notranslate | |
| il.shein.com/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, maximum-scale=1, user-scalable=no |
| il.shein.com/.../login?direction=nav | description | מנעליים לבגדים, מציוד ספורט ועד אביזרים. את כל ההשראה לאופנה והטרנדים האחרונים תוכלו ב למצוא אונליין SHEIN |
| il.shein.com/.../login?direction=nav | keywords | בגדי נשים וגברים, קנה אופנה אונליין | SHEIN |
| il.shein.com/.../login?direction=nav | site-info | |
| il.shein.com/.../login?direction=nav | notranslate | |
| il.shein.com/.../login?direction=nav | viewport | width=device-width, initial-scale=1, maximum-scale=1, maximum-scale=1, user-scalable=no |
| il.shein.com/cart | description | מנעליים לבגדים, מציוד ספורט ועד אביזרים. את כל ההשראה לאופנה והטרנדים האחרונים תוכלו ב למצוא אונליין SHEIN |
| il.shein.com/cart | keywords | בגדי נשים וגברים, קנה אופנה אונליין | SHEIN |
| il.shein.com/cart | site-info | |
| il.shein.com/cart | notranslate | |
| il.shein.com/cart | viewport | width=device-width, initial-scale=1, maximum-scale=1, maximum-scale=1, user-scalable=no |
| il.shein.com/trendy-picks.html | description | לחצו כדי למצוא את הבגדים הנמכרים ביותר ב- SHEIN, סייל גדול, קנו יותר חסכו יותר! משלוח חינם בהזמנות ₪ 160+ ✓ החזרות קלות ✓1000+ כניסות חדשות שנוספות מדי יום ✓ |
| il.shein.com/trendy-picks.html | keywords | בגדי נשים וגברים, קנה אופנה אונליין | SHEIN |
| il.shein.com/trendy-picks.html | site-info | |
| il.shein.com/trendy-picks.html | notranslate | |
| il.shein.com/trendy-picks.html | viewport | width=device-width, initial-scale=1, maximum-scale=1, maximum-scale=1, user-scalable=no |
| il.shein.com/shein-picks.html | description | לחצו כדי למצוא את הבגדים הנמכרים ביותר ב- SHEIN, סייל גדול, קנו יותר חסכו יותר! משלוח חינם בהזמנות ₪ 160+ ✓ החזרות קלות ✓1000+ כניסות חדשות שנוספות מדי יום ✓ |
| il.shein.com/shein-picks.html | keywords | בגדי נשים וגברים, קנה אופנה אונליין | SHEIN |
| il.shein.com/shein-picks.html | site-info | |
| il.shein.com/shein-picks.html | notranslate | |
| il.shein.com/shein-picks.html | viewport | width=device-width, initial-scale=1, maximum-scale=1, maximum-scale=1, user-scalable=no |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| il.shein.com/ | Cache-Control | no-cache,no-store,must-revalidate |
| il.shein.com/ | Pragma | no-cache |
| il.shein.com/ | Expires | 0 |
| il.shein.com/.../login?direction=nav | Cache-Control | no-cache,no-store,must-revalidate |
| il.shein.com/.../login?direction=nav | Pragma | no-cache |
| il.shein.com/.../login?direction=nav | Expires | 0 |
| il.shein.com/cart | Cache-Control | no-cache,no-store,must-revalidate |
| il.shein.com/cart | Pragma | no-cache |
| il.shein.com/cart | Expires | 0 |
| il.shein.com/trendy-picks.html | Cache-Control | no-cache,no-store,must-revalidate |
| il.shein.com/trendy-picks.html | Pragma | no-cache |
| il.shein.com/trendy-picks.html | Expires | 0 |
| il.shein.com/shein-picks.html | Cache-Control | no-cache,no-store,must-revalidate |
| il.shein.com/shein-picks.html | Pragma | no-cache |
| il.shein.com/shein-picks.html | Expires | 0 |
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |